Twitter is once again testing a new feature for its iPhone app — this one with alerts for local events that are happening right near you.
Spotted in mid-August 2013 by TechCrunch, this new feature will pull out hashtags from a trending event that’s nearby your general location and place it in a banner at the top of your TweetDeck. It’s just another example of the social media tycoon’s powerful location-based services and how it can use this format to promote paid advertisements in your local vicinity.
According to TechCrunch, the event feature will display the hashtag for an event with information about when and where it’s happening in a banner at the top of your timeline. You’ll also see a link that takes you to a list of all the tweets with that hashtag. If you don’t want to attend the event, you can simply click the “X” at the corner of the banner and it disappears.
The new test remains in line with Twitter’s new initiative, “Innovation through experimentation,” which the company kicked off in May 2012. This project will test out a few features, some of which will eventually become permanent features in the platform.
Earlier in August 2013, Twitter also tested a new Trending TV app which displays a banner of a show that’s currently trending on the social media site. These new features allow you to draw out specific events from your timeline that may be the most interesting to you. It also fosters conversation and helps keep users engaged within the platform.
However, these new tests also demonstrate Twitter’s objective to drive revenue through paid placements. As these features push specific information out to its users, Twitter could eventually use the same feature to push paid placements. It’s interesting to see how Twitter slowly changes as it matures, allowing for more monetization opportunities and powerful services for its users.
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