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Content Marketing Institute and MarketingProfs Release 2013 B2B Content Marketing Benchmark Report
Business to business (B2B) content marketing faces some serious challenges in 2013. At the same time, current trends provide excellent opportunities for content designers and writers who focus on B2B marketing. An insightful survey that was conducted with 1,416 North American B2B marketers advises on what the industry faces in the coming year. In the…
Instagram Retracts its Terms of Use Policy in Response to Public Outcry
Less than a week after the announcement that Instagram had decided to go back to its previous terms of service, the leading photo social network responded to users by retracting this decision. Why? The earlier use terms included a clause that indicated users’ images were subject to sale to the highest bidding advertisers without actual…
Shoppers Most Prefer Facebook for Sharing Product Information
According to a new study by ecommerce specialist 8thBridge, more people prefer to share their favorite products on Facebook than on any other major social network. Of those surveyed, 63 percent say they share on Facebook, compared to only 25 percent on Twitter and 22 percent on Pinterest. The numbers shouldn’t be too surprising, seeing…
Social Media Site Hootsuite Reveals 2012 Top Twitter Trends
Social media management site Hootsuite has released an infographic showing the top international Twitter trends for 2012. These cover a range of topics from pop culture to politics. Topping the list is the London 2012 Olympics, which generated 160 million tweets. As an international and worldwide event, this was an obvious entry into the most…
It’s a Small World After All: Huge City Website Links Users to Local Events
Social media can help bring information to the public, but it doesn’t always do a very good job of organizing all that data into an intuitive database. The new website Huge City seeks to organize Facebook events geographically to give users a simple, well-organized visual database that will show them what’s going on in their…
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