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Twitter Users Lift Pheed to #1 Social App Spot
In an astounding display of users’ power to promote their favorite brands, the app for the content-oriented social media network Pheed has leapt to position one for free social app downloads in the iPhone store.After having gained traction among celebrities and creatives, the app received its recent boost — up to the subsequent number-one position…
Maker’s Mark Whiskey Makes a Graceful Brand Recovery
Companies searching for slick social media turnarounds should cast an eye on the Maker’s Mark whiskey debacle. Maker’s Mark made a lot of bourbon fans angry with its recent announcement that alcohol content would be lowered in its trademark brands. The change was small, from 90 proof (45 percent alcohol) to 84 proof (42 percent)…
Inq Mobile’s MATERIAL Personalizes Content based on Social DNA
London-based Inq Mobile announced Wednesday the beta launch of MATERIAL, a free content discovery service that delivers personalized news and videos to smartphones based on the user’s social DNA. According to the company, the new app changes the way users find new material. The app learns what a user’s interests are based on their social…
OfferPop Rolls Out New Social Media Tools to Help Brands Boost Customer Loyalty and Engagement
OfferPop, a New York-based social media marketing company, released two new social data features that can help brands measure the success of their social media content and campaigns. Boosting its line of social media tools is a Facebook post database and a fan database. The Facebook post database allows content marketers to classify categories into…
Justin Timberlake Joins Instagram, Promotes the Grammy Awards
When Justin Timberlake joined Instragram, he racked up more than 100,000 followers in just one day and has nearly doubled that amount since. Sure, the fact that he is an A-list singer and actor loved by millions all over the world may have contributed to that quick rise in popularity on the photo-sharing app, but…
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