Google+ Optimization a Priority For Local Marketers
Thanks to the increasingly bright light on Author Rank and Authorship, Google Plus was hailed by many experts as one of the biggest content marketing…
SEO
One in Five Paid Search Clicks From Mobile Device in 2013
Nearly one out of five paid search clicks in the U.S. came from mobile devices in the first quarter of this year. Digital marketing software company…
Mobile Mind Shift Index Shows Importance of Mobile Content
It’s certainly no secret that handheld device adoption has exploded in the past few years: smartphones may even be the fastest growing consumer…
Google Tag Manager Announces 300 Percent Traffic Growth
Google Tag Manager has experienced growth of nearly 300 percent in traffic and 120 percent in enterprise users since the start of 2013, according to the Google Analytics blog. Launched in October 2012, the free self-service tool helps digital marketers manage the addition of tags (snippets of code) to their websites so they can gain…
Increase in Global PPC Spending, Performance Highlights Efficiency of Paid Search
Cash-strapped brands are trying to make the most of their content marketing efforts while spending as a little money as possible. But as the saying goes, it takes money to make money, and as new data suggests, paid search could be a worthwhile investment that delivers results.According to Kenshoo, a leading global provider of digital…
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