Author Archive: Jae Curtis

Jae Curtis is a social media maven who has contributed to the building and content of over 20 websites. She has contributed to the TechMediaNetwork, education.com, Salon.com and Chron along with several startups. Curtis can be found in Utah, where she lives with her family while nursing an unhealthy relationship with Facebook.

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Digital Strategies Drive Men’s Grooming Product Sales

Digital Strategies Drive Men’s Grooming Product Sales

| February 14, 2013 | Reply

It was the commercial that put Old Spice back on the map: The release of “The Man Your Man Could Smell Like,” which was played during the 2010 Super Bowl, proved that men’s grooming products could be more than just a singular aisle in the drugstore. And now, a report released by the NPD Group…

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Super Bowl Commercials Go Interactive, Brands Focus on Content Marketing

Super Bowl Commercials Go Interactive, Brands Focus on Content Marketing

| February 5, 2013 | Reply

The Ravens weren’t the only winners on Sunday night; millions of viewers were plied with commercials, advertisement…

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Inauguration Traffic Brings Down Twitter for Several Hours

Inauguration Traffic Brings Down Twitter for Several Hours

| January 24, 2013 | Reply

If you were hoping to tweet about the presidential inauguration on Monday, you might have been disappointed; Twitter crashed at around 3 p.m. for millions of users, according to the official Twitter Support feed. Some users were left without access for hours as inauguration traffic was too much for the Twitter servers to handle. Twitter…

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Tide Marketing Helps Football Lovers Plan for the SuperBowl

Tide Marketing Helps Football Lovers Plan for the SuperBowl

| January 22, 2013 | Reply

The Super Bowl has also managed to become the Super Bowl of marketing, and Tide and YouTube, two marketing giants, have joined forces to create this year’s AdBlitz, a content-driven YouTube channel geared toward prepping sports fans for the big game. With a channel completely dedicated to recipes, tailgating stories, Super Bowl ads and playoff…

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Corvette Stingray Goes Viral with Content Marketing

Corvette Stingray Goes Viral with Content Marketing

| January 15, 2013 | Reply

GM revealed the 2014 Corvette Stingray on Sunday, and the only thing as iconic as the car’s sleek lines and unprecedented power was the marketing strategy behind the reveal. Corvette sent a strong message via Twitter, YouTube and even PlayStation to remind the world that the new Stingray is no longer a car for old…

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