User-Generated Content “Rivals” Influence of Professional Car Reviews
Content marketers in the auto industry may be wise to seek and promote more authentic, positive user reviews. User-generated content in the form of car re
Author Archive: Jess Alexander
Jess Alexander believes content should help people accomplish what’s most important in their lives. Jess says, “Instead of creating passive consumers, content must shape and improve people, helping them engage in meaningful action.”
“JoinMe” Vir2o Social Network Users Can Chat and Share Content in Realtime
The parent company of Vir2o, the in-beta social network, has applied for a patent for “JoinMe,” its key synchronous social and content-sharing technology. East Coast Diversified Corporation (ECDC), Vir2o’s parent company, announced the patent application on Thursday. “‘JoinMe’ is . . . not screen sharing,” says Kayode Aladesuyi, CEO of ECDC. “It puts people in…
Just.me Global Messaging App Makes Sharing Rich Content Easy
Just.me, a new global messaging app released this week. Announced at the DEMO Mobile 2013 conference, the app combines SMS, social media messaging, instant messaging and email functionality, along with the ability to integrate rich content into messages, all in one app. Content marketers looking for ways to share information on social media easily could…
Lawser: New Legal Social Network May Help Content Marketers Fill Law Content Gap
Content marketers specializing in the legal industry have a new social media channel for promoting their services. Lawser is a newly launched social network for lawyers and the legal industry, though anyone — including content marketers — can join. The new network is positioned as a “hub where attorneys, law students and those who service…
TV Audiences Crave Extra Content but Nix Second-Screen Apps
Television viewers are hungry for show-related content, but are not accessing it through apps designed for that purpose, according to a new study by The NPD Group. While at least one show has extra digital content that’s being devoured by audiences, the content is delivered through social media, demonstrating that networks may be barking up…
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