Author Archive: Alex Ramirez

Alex is a frequent contributor to alt-weekly with Dig Boston. Alex also writes on topics like SEO and web marketing.

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Google Improves Search Ranking for Mobile

Google Improves Search Ranking for Mobile

| June 13, 2013 | Reply

Google announced new mobile search ranking changes to address the problem of mis-configured mobile sites, which will improve the web experience

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Uberflip Study Details Current State of Content Marketing and Sharing

Uberflip Study Details Current State of Content Marketing and Sharing

| April 2, 2013 | Reply

Recently, Uberflip released an infographic called “The State of Digital Content,” which contains some valuable insight for content marketing. Key usage data from February 2010 through February 2013 was compiled from 28,176,470 unique visits using Google Analytics and their own Uberflip Metrics platform to develop the report. The study found that mobile users now account…

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Google Introduces “Full Value of Mobile” Calculator for Businesses

Google Introduces “Full Value of Mobile” Calculator for Businesses

| March 29, 2013 | Reply

Google, seeking to lead businesses into the mobile era, has launched its “Full Value of Mobile” calculator as part of its “How to Go Mo” website. The calculator measures the influence of your business’s mobile presence with five different “Paths to Purchase.” Those with AdWords accounts can import data directly, but there’s also an option…

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Facebook Users Prefer Videos on Mobile, says Viewbix CEO

Facebook Users Prefer Videos on Mobile, says Viewbix CEO

| March 29, 2013 | Reply

AllFacebook reported on Friday that Facebook users are more likely to engage with videos through a mobile device than a desktop. This information was released by video marketing company Viewbix, in the wake of the network’s most recent News Feed redesign, which seeks to emphasize the sharing of visual content. Jonathan Stefansky, CEO of Viewbix,…

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Klout for Business Is Here

Klout for Business Is Here

| March 21, 2013 | Reply

Klout, a service that measures online social media influence, is now offering a portal for businesses to help measure their social media influence and better tap into audiences. In a recent blog post, the scorekeeper announced a new dashboard for businesses that will indicate “whether you are engaging your influencers on the networks where they…

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