New Media Content Producer and Marketer. Willie is a freelance writer and producer of video content for brands, and works in social media and content marketing.
In direct defiance of a growing trend in social media, cable TV and media giant Charter Communications has pulled its customer service platform via social media, instead choosing to revert back to telephone and website channels, or face-to-face service counters, for handling complaints and other issues. The company, which closed its “Umatter2Charter” unit in December,…
For content marketers, managing a large number of niche blogs for a brand can prove overwhelming. As blogs are the bedrock of the content marketing strategy for many companies, any improvements in efficiency and speed of distribution is desirable. One company aims to help with a service which allows brands to manage their blog posting…
In what seems like something out of a science fiction movie, Vpak, an East Hampton, New York marketing technology startup, has launched a never-before-seen technology that enables the playback of high definition video in print magazines. The product, called Vpak Magazine Insert, takes content and places it into an ultra-slim, battery-powered player that is only…
Content and social media marketing agencies rely not only on developing creative campaigns for clients, but also on finding out what competing brands are doing in order to make their own campaigns more effective. Thanks to Unmetric, social media competitors will no longer wonder what the other guy is doing. The benchmarking company has just…
Large follower or fan page “Like” counts can provide a nice ego boost and signal to others that your brand is a player to be reckoned with. However, a new study reveals why people unfollow brands and shows that too much attention on getting followers, and not enough on catering to them once they subscribe,…
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