In an astounding display of users’ power to promote their favorite brands, the app for the content-oriented social media network Pheed has leapt to position one for free social app downloads in the iPhone store.After having gained traction among celebrities and creatives, the app received its recent boost — up to the subsequent number-one position…
Companies searching for slick social media turnarounds should cast an eye on the Maker’s Mark whiskey debacle. Maker’s Mark made a lot of bourbon fans angry with its recent announcement that alcohol content would be lowered in its trademark brands. The change was small, from 90 proof (45 percent alcohol) to 84 proof (42 percent)…
Everybody’s talking about a new Samsung ad campaign that uses a fake technology company to talk about real creative processes and, essentially, to promote its competitive Galaxy smartphones. The Samsung company’s new multi-pronged content marketing initiative, which premiered earlier this year and got a visibility boost with a Super Bowl ad buy, is making the…
London-based Inq Mobile announced Wednesday the beta launch of MATERIAL, a free content discovery service that delivers personalized news and videos to smartphones based on the user’s social DNA. According to the company, the new app changes the way users find new material. The app learns what a user’s interests are based on their social…
Twitter announced Wednesday the launch of its advertising API, according to its official blog, which will allow marketers to manage campaigns through select third-party platforms. Promoted Tweets, self-service posts that brands could push to users who do not follow their accounts, were introduced in 2010, and the social network has been working to improve the…
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