For content marketers, managing a large number of niche blogs for a brand can prove overwhelming. As blogs are the bedrock of the content marketing strategy for many companies, any improvements in efficiency and speed of distribution is desirable. One company aims to help with a service which allows brands to manage their blog posting…
If you were hoping to tweet about the presidential inauguration on Monday, you might have been disappointed; Twitter crashed at around 3 p.m. for millions of users, according to the official Twitter Support feed. Some users were left without access for hours as inauguration traffic was too much for the Twitter servers to handle. Twitter…
The organizers of the Australian Open 2013, in partnership with IBM, have implemented new technologies that will bring the game closer to its spectators and improve the experience for players and coaches. Data analysis will be utilized to enhance fan engagement through player histories, match statistics and insights found on different social media channels. The…
The Super Bowl has also managed to become the Super Bowl of marketing, and Tide and YouTube, two marketing giants, have joined forces to create this year’s AdBlitz, a content-driven YouTube channel geared toward prepping sports fans for the big game. With a channel completely dedicated to recipes, tailgating stories, Super Bowl ads and playoff…
Tiger Woods and Rory McIlroy are both great golfers – Nike didn’t need a commercial to prove that. However, by creating a funny and likeable video starring the two pros that went viral online almost immediately, the shoe and sports apparel company found a great way to use content marketing to spread the word that…
Enter your email address below to receive weekly content news updates.
Connect
Connect with us for updates on the latest content marketing news.