Archive for October, 2012

Backlash for American Apparel Over Hurricane Sandy Email

Backlash for American Apparel Over Hurricane Sandy Email

| October 31, 2012 | Reply

As Hurricane Sandy passed through the Northeast, many businesses reached out to their customers with Frankenstorm-themed marketing emails – with uneven results. American Apparel, in particular, recieved widespread Twitter backlash for its sales email, which showed a map of the United States with states affected by the hurricane highlighted in red. “In case you’re bored…

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Pandora Mobile App Brings Major Shift for Content Marketers

Pandora Mobile App Brings Major Shift for Content Marketers

| October 31, 2012 | Reply

Major online brands like Pandora are making the leap from the desktop to smartphones and tablets. Pandora in particular is introducing Pandora 4.0 to the app world, as reported by PC Magazine, and is already making waves with its major content revamp. Content for Devices Jon Steinberg, president of Buzzfeed had this to say in…

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Nook HD Changes the Tablet Game

Nook HD Changes the Tablet Game

| October 31, 2012 | Reply

The Nook HD, an upgrade to Barnes & Noble’s e-reader/tablet line, began shipping to consumers this week and wasted no time grabbing headlines. According to reviews, this latest bookseller tablet has even toppled the serially top-selling Kindle Fire. “I’m glad to report that the Nook HD is, in many ways, superior to the Kindle in…

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EverySignal Debuts, Not Yet Beneficial for Content Marketers

EverySignal Debuts, Not Yet Beneficial for Content Marketers

| October 31, 2012 | Reply

“I don’t care about any of this.” That’s likely what you’ve said to yourself many times while scrolling through the endless tedium of your Facebook feed. Luckily, developers from Los Angeles-based Science Inc. recognized just how oversaturated the social network has become with insignificant blurbs and created a convenient new way to keep up with…

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Facebook Earnings Up, Investors ‘Like’ It, For Now

Facebook Earnings Up, Investors ‘Like’ It, For Now

| October 26, 2012

It seems Mark Zuckerberg can do no wrong, at least when it comes to revenue. Facebook earnings for Q3 2012 are up…

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